Short-form video for Australian building products
Get your building products seen, shared and specified
Short-form video for Australian building product suppliers, published across five platforms with a link back to you in every video.
- YouTube
- TikTok
The problem
Good products lose to the ones that get noticed.
Architects and builders specify what they have already seen working. If your product is not in their feed, it is not on their shortlist.
The usual way
- Product pages and PDFs that architects scroll past
- A generalist agency that also does cafes and dentists
- One video, posted once, with no path back to you
- No in-house team to film, edit and publish every week
The Specwave way
- Short videos that show the product and where it is used
- One niche: innovative building products, smart energy and passive house
- Published across YouTube, TikTok, Instagram, Facebook and LinkedIn
- A supplier link in every video, so interest lands on your site
One niche. Five platforms. A link to the supplier in every video.
Specwave works only with innovative building products: smart energy, passive house and high-performance envelope. We know what specifiers look for, so the videos speak their language.
How we work
From product sheet to published video.
You supply the product. We handle the filming, editing, posting and linking.
- 01
Source
We take on your product and learn what makes it specifiable: performance, compliance, installation and where it fits in a build.
- 02
Create
We produce short-form videos that show the product and its use cases, in the plain, technical tone architects and builders respond to.
- 03
Publish
Videos go out on YouTube, TikTok, Instagram, Facebook and LinkedIn on a consistent schedule, so you stay visible.
- 04
Link back
Every video carries a link to you. Attention turns into enquiries on your own site.
Marketing packages
What you get, and what it costs.
From
$495/month
AUD, GST excluded
- Short-form video
- Each package includes video credits, used on the products and use cases you choose.
- Five-platform publishing
- YouTube, TikTok, Instagram, Facebook and LinkedIn.
- Supplier link in every video
- Viewers go straight to your site or product page.
- Niche focus
- Smart energy, passive house and high-performance building products.
Questions
Before you get in touch.
Who is Specwave for?
Australian manufacturers and suppliers of innovative building products, including smart energy, passive house and high-performance products, who want architects and builders to find and specify them.
Do I need my own video team?
No. We create the short-form videos and publish them for you. You do not need an in-house video team.
Where do the videos go?
YouTube, TikTok, Instagram, Facebook and LinkedIn.
How do viewers reach my business?
Every video includes a link to you as the supplier, so interested architects and builders land on your site.
What does it cost?
Packages start from $495 per month, GST excluded. Each package includes video credits. Get in touch and we will confirm what suits your product range.
Manufacturers and suppliers
Put your product in front of the people who specify it.
Tell us what you make. We will come back to you about a package and which of your products suit short-form video.